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HERITAGE Asia – Pacific (heritAP)

A Network of Heritage Practitioners supported by WHITRAP Shanghai

Dr. Xuanxuan ZHU
Country: China
Major(s):

Tourism Management; Anthropology and World Ethnic Studies

Institution/Organization:

Yunnan university

Position/Title:

Early-Career Researcher

Professional/Research Area(s):

World Heritage Studies, Heritage and Tourism, Ethnic Relations, Cultural Narratives

Short Resume:

I have an interdisciplinary academic background in tourism management, anthropology, and ethnic studies. I received my bachelor's degree in Tourism Management from Shanghai Normal University and completed my PhD in Anthropology and World Ethnic Studies at Yunnan University in 2026.

My research interests include World Heritage studies, heritage and tourism, ethnic relations, cultural narratives, and the social dimensions of cultural heritage. My research has included an examination of visitor-related experiences and attachment in Lijiang Old Town, a UNESCO World Heritage Site. My doctoral research focused on Pu'er tea cultural branding and social development in a multi-ethnic village in Xishuangbanna, Yunnan Province, exploring cultural practices, community relations, and rural revitalization.

Drawing on approximately 18 months of ethnographic fieldwork, I am interested in how cultural heritage and everyday social practices shape community identity, interethnic relations, and local development.