During the 14th Five-Year Plan period, China has entered a new stage of accelerating digital development and building a digital China. As new technologies such as the Internet of Things, cloud computing, big data, artificial intelligence, block-chain and 5G communication are widely applied to various fields of economy and society, the direction and goals of the construction of smart scenic sites are becoming more and more clear. Big data is playing an increasingly important role in the protection, management, service and marketing of scenic sites. Therefore, China Association of National Parks and Scenic Sites (CNPA), together with several other institutes, completed the Big Data Analysis Report on High-quality Development of Chinese National Parks and Scenic Sites.

Report data are from those of mobile operators, OTA and the scenic area management institutions, covering different dimensions from scenic spot management, service, marketing to tourist consumption. The investigation and analysis of the present situation are constructive to developing higher-quality and smarter scenic sites, and enhancing the level of protection and control for them. It can also offer valuable guidance in enriching service formats, promoting personalized service content, and speeding up transformation.

Please download here:  Big Data Analysis Report on High-quality Development of Chinese National Parks and Scenic Sites

For more information, please refer to http://www.china-npa.org/info/3224.jspx