01 Bcakground

Asia is the world’s largest and most populous continent. It is a major birthplace of human civilization and the fastest-growing and most dynamic region in the world. However, due to the impacts of urban development, climate change, the COVID-19 pandemic, and armed conflicts, cultural heritage properties across Asia are facing unprecedented challenges.

 

Echoing the Asian Initiative for Cultural Heritage Conservation, the China Foundation for Cultural Heritage Conservation Fund created the Asia Cultural Heritage Fund in 2022. In collaboration with the UNESCO Chair on Sustainable Tourism in UNESCO Designated Sites at Sun Yat-sen University, this fund is proud to organize and present the inaugural “Discovering Heritage” sponsorship competition. This competition aims to promote a cultural heritage education ‘network’ between Asian countries, share cultural heritage protection and utilization best practices, spread the concept of sustainable development of cultural heritage and strengthen cultural exchanges and knowledge sharing among the youth in Asian countries. “Discovering Heritage” aims to entice more young people to ‘open their eyes’ to uncover how local knowledge and practices are applied to conserve and utilize cultural heritage in their everyday environment and to share their discovery with others through social media so that more people can learn from their discoveries and care for these cultural heritages.

 

02 Organizers

Organizer: UNESCO Chair on Sustainable Tourism in UNESCO Designated Site at Sun Yan-sen University
Sponsor: Asia Cultural Heritage Fund

 

03 Theme

Local knowledge driving Heritage Conservation & Utilization

This competition seeks entries illustrating how local/ traditional knowledge, experience and knowledge have contributed to conserving and utilizing local cultural heritage within Asia in sustainable and positive ways.

 

04 Requirements

 

i) The participant is to ‘Find and Discover’ a successful example of cultural heritage conservation around us through the use of local/ traditional knowledge, experience and knowledge;

ii) Create a short video(s) introducing this successful case using a smartphone or any video recording equipment. The video(s)’ contents must elaborate on the types of local/ traditional knowledge, how such knowledge is used to conserve the mentioned cultural heritage and its significance;

iii) The recorded video(s) is/are to be edited and explained with English/Chinese subtitles and uploaded to social media for dissemination. Applicants are to invite their friends to view, like and share their video(s). If the video(s) is(are) qualified and reaches the Top 50 list among the participants, the entry will be selected for sponsorship up to 3,000 RMB.

 

05 Participation Criteria

 

This contest is open to all individual Asian university students (including undergraduates, Masters or Doctoral students) or Asian youth between 18-32 years old.

 

06 Qualifying Criteria and Information

 

i) Submissions to “Discovering Heritage” must include a short video(s) , a written report, and the number and evidence of “likes” obtained.

ii) Submissions must closely adhere to the aforementioned theme and be original creations that have not won sponsorship or reward in other competitions.

iii) The report is to include background (context), survey process and methods, personal reflections and insights for the use of the local/traditional knowledge. The length of the written report is recommended to be around 2 pages in length and not to exceed 3,000 words. Pictures are strongly recommended as supplementary information in this report.

iv) The length of each video is to be kept to 3 minutes or less. The video must be at least 1280*720 in resolution. MPG, MPEG, AVI, MOV, WMV, MP4 formats are acceptable. The videos can be shared on different platforms, and the total number of ‘likes’ is considered.

v) The contents of the video(s) are to follow the proper code of conduct and must not include any content racist, sexual or violent in nature. Any form of advertising content is forbidden.

vi) There must be no copyright issues with the video contents, such as images, music and fonts. Plagiarism is strictly forbidden. The applicant must also grant the organizing committee the right to use the video for non-profit activities such as event publicity, related exhibition(s) and research.

vii) There is no restriction to the use of languages within the video(s). For works in languages other than Chinese/English, there must be English/Chinese dubbing or subtitles included with the video(s).

viii) Number and evidence of “likes” obtained must be provided by participants. Information should include statistical data of “likes”, evidence of “likes” (screenshots), and linkage(s) of the video posted on social media.

 

07 Submission

Dissemination on Social Media

Participants may upload their video(s) to Douyin, Bilibili, Weibo, WeChat video, or Tiktok, YouTube, Instagram or Twitter.

The accompanying text for the video(s) should be hashtag with #Asian Youth "Discovering Heritage" #, #Local Knowledge Promotes Cultural Heritage Conservation and Utilization#.

Submission to Organizing Committee
Participants is expected to send their registration form to contact@asiaheritage.info before 24:00 on 31 October 2022 (Beijing time).

Participants will send their created video(s), written research report, and number and evidence of “likes” to contact@asiaheritage.info before 24:00 on 30 November 2022 (Beijing time).

 

08 Filenames

 

The submissions must be e-labeled as follows:

Registration Form： Discovering Heritage- Country of Residence-Name of Participant-registration form;

Video: Discovering Heritage- Country of Residence-Name of Participant- Name of Video

Written Report (PDF): Discovering Heritage- Country of Residence- Name of Participant- Name of Written Report

Number and Evidence of “Likes”(PDF): Discovering Heritage- Country of Residence- Name of Participant-Likes

 

 09 Other Additional Information

 

Each participant may choose any of the listed social media platforms to circulate their video creation(s). The selected 50 videos will need to provide a supplementary script. Details will be provided in due course to these shortlisted participants.

 

10 Schedule

 

11 Funding and Sponsorship

Selection Criteria

All submitted works will be judged by a panel set up by the organizing committee.

i) The dissemination activities on the various social platforms must be within the period of 1 November 2022 12:00 AM to 30 November 2022, 24:00 hours (Beijing time).

ii) On 10 December 2022, the organizing committee will select the Top 50 qualified videos based on the click-through rate of all videos on each social media platform and select the participants to be sponsored.

iii) On 11 December 2022, the Asia Cultural Heritage Youth Forum will be held to announce the 50 participants selected for sponsorship. A commemorative certificate will also be awarded to these 50 participants.

Funding and Sponsorship

Each successful participant will be sponsored RMB 3,000.

 

12 Terms and Conditions & Other Matters

i) All participants who have submitted the participant form will be deemed to agree with all rules and regulations of this event.

ii) Entries suspected of plagiarism, fraud or other equivalent conduct will be disqualified.

iii) Please contact the event's organizing committee for assistance/queries from universities and colleges (such as requiring promotional materials).

iv) The organizing committee reserves all rights to modify the terms and conditions of this competition.

13 Contact Details

Email: contact@asiaheritage.info, contact person: Mrs. April
Website: https://stm.sysu.edu.cn/NUESCO-Chair/activities
Wechat mini blog: Heritage_Tourism
Registration form link: discovering heritage registration form