Susan Fayad is the World Heritage and Regional Development Lead at the City of Ballarat, Australia where she is coordinating the Central Victorian Goldfields World Heritage Bid across 15 local government areas. The bid is focused on regenerating a region of nearly 40,000 km2 with over half a million people by applying UNESCO's Recommendation on the Historic Urban Landscape (HUL) and Sustainable Tourism Toolkit and the UN SDGs.
Since 2012, Susan has led the implementation of the HUL at the City of Ballarat as part of the UNESCO-WHITRAP international pilot program. She helped build the HUL approach into Ballarat's long-term growth strategy, centralising heritage, culture and local people's values in the city's future development.
Susan is an active member of the global HUL program, contributing both internationally and locally in Australia. She lectures on HUL and co-authored The HUL Guidebook – a practical guide for managing heritage in dynamic and constantly changing environments - with WHITRAP, China. Susan is a full international member of Australia ICOMOS and Co-Convenor of the Australia ICOMOS National Scientific Committee for Cultural Landscapes and Cultural Routes.